Hodfords has unveiled plans for the development of an SMS Marketing module that will be added to the SendSmith platform.
The SMS Marketing module will empower businesses to manage Email campaigns and SMS campaigns all through the SendSmith platform. The SMS Marketing module will permit businesses to send personalised SMS messages to individual customers. This new module will offer businesses the power to tap into using SMS as a marketing medium which to-date is still relatively under-used.
The SMS Marketing module is expected to be launched in the first half of 2004.
