Overview

Recent research has indicated that circa 20% of Internet traffic is generated by email, making Email Marketing the Second biggest generator of Internet traffic, (the biggest generator being Search Engines).

Email Marketing is one of the most cost-effective methods of marketing and advertising and businesses of all industries should have in place a well-thought-out email marketing strategy.

Problem

There are a number of issues and problems surrounding the deployment of a successful email marketing strategy.

Resource
It is often difficult to effectively manage email marketing campaigns with the resources provided by Internet Service Providers (ISPs). (viz. cannot send out more than 25 emails in each mail-out).

Scalability
Without an efficient method of handling unsubscribers & invalid email address, large-scale email-marketing campaigns are extremely difficult to implement.

SPAM Legislations
Recently, there have been legislations passed on certain states of America that prohibits the sending of unsolicited emails (SPAM) and violators may be subject to prosecution.

Solution

Hodfords uses SendSmith to manage all email-marketing campaigns. SendSmith is designed to (i) send-out tens of thousands of emails in one go, (ii) offer a simple method for recipients to unsubscribe and (iii) handle invalid email addresses automatically.

SendSmith also offers detailed reporting about the effectiveness of each campaign, such as the number of click-throughs, no of emails opened, no of replies, etc.

Our email-marketing solutions are rendered with close attention paid to the new legislations on SPAM such that the campaigns will comply with the new legislations.

Email Design

Emails are more likely to be opened and read if they are aesthetically pleasing and look professional. Please find below some emails that we designed:-